The design of your eCommerce store is a core aspect to note while considering the online business. Perhaps, it is the first thing of your company which, a customer observes before buying a product and thus, you need to do it rightly. The theme store of Shopify hosts hundreds of great themes and making the right choice might be a bit daunting.
Addressing the concern, following here are some of the must-have features to look on before choosing a Shopify theme.
A barrier mostly faced by online shoppers is: navigating the products themselves and while you are stocking a number of brilliant brands, it becomes intimidating enough to keep the navigation down to least. It is essential to select a theme which, will help you to have least number of ‘levels’ to the navigation as possible.
Responsive without Sacrifice
All the themes of the Shopify theme store are mobile friendly, since, it is a part of the guidelines that; a theme needs to go through some considerations before getting acceptance on the store.
Large, beautiful videos and photos
Your lifestyle and product imagery offers you the platform to showcase your offers and updates to customers. Thus, keep note of the fact that: the chosen Shopify theme includes large, prominent imagery, thereby helping you to make the most of it. If you are willing to embed videos for promoting your brand and products, make sure that the theme has proper functionality to directly insert videos into a series of core areas around the store.
A well-designed blog
The to-be-developed store requires to cover all the content marketing aspects and thus, it is necessary to have a well-designed, well-thought-out blog while choosing a Shopify theme. It is something often forgotten by the developers and tacked at the end of the entire development process. Thus, make sure to browse the preview store of the theme, thereby seeing appearance of the blog section.
Proper Support and Documentation
Operating an online store is not merely about customer satisfaction and thus, as a retailer, you have to stay rational as well. If something goes amiss with the chosen theme during the tweaking development stage, make sure that you are having a good support network backed up.
The primal thing to note while browsing the varied options is; whether the theme is right or wrong for the brand and the industry you belong to. Thus, if you are struggling to select the perfect theme for the Shopify store, it will be ideal to seek expert help of experienced Shopify Developers.