Mobile apps are very common these days and most of the businesses today have their own personalized apps. Whether you own a restaurant, a pet shop, a coffee house, a pub, or an enticing spa, your clients are the heart of your business. Your mobile app gives you all the access you need to keep your business in the hearts and pockets of your clients. With the increasing number of smartphone users all around the globe, mobile applications are one of the most effective modes of generating more business. This trend was started by big brands like Walmart, but nowadays, more and more big and mid size companies are following the mobile trends and emphasizing on their own mobile app. But, still there are a few business owners who hold a thought that, having a mobile- responsive site is enough and they continue to do their business in the traditional ways. Here, I have outlined a few of the reasons why it is required to have a dedicated mobile platform.
Enhanced visibility to the users
Data state that an average mobile user spends approximately 2 hours a day on his or her mobile phone. It is true that the user is interested in only a handful of applications in the phone, but if he or she has the app of any company installed in the phone, there are more chances of the app to be opened.
Offers direct marketing channel
Mobile apps serve many functions like they provide general info, news feeds, search features and many more. Out of all these, the most important function is, it creates a direct marketing channel for business. Mobile applications provide all the relevant information regarding the concerned brand; special sales and promotions, discounts, new product launches and many more.
A Medium of Digitalizing your loyalty program
It is very common for the business owners, especially who are in service industry, retail, hospitality, e- commerce to have loyalty benefits and schemes to their regular customers. Earlier, users used to have a loyalty card and in order to redeem the points, he or she had to visit physically. But if you have a dedicated mobile app, then the customers can redeem their points with the help of an app and in this way, your business would grow.
Helps to build and recognize your brand
If your app is engrossing, soon it will entice users to buy your product. A mobile app could greatly contribute to the brand awareness. It’s up to you that how you design your app. You can make it engrossing, stylish, colorful or informative. The ideal mobile app should contain beautiful designs, colors and at the same time, it should also be informative and user friendly. It is very true that if anyone comes across your app 10 times in a day, it won’t go unnoticed and sooner or later, your app would start generating business for you.
Improve customer engagement
Whatever your business is, customer engagement plays a very crucial role in any business. In case you have a helpdesk feature in your app, then it really makes a difference you communicate with your customers. Like Foodpanda came out with an excellent idea of developing an app that would let the customers to book a table in a restaurant with just the click of a few buttons.
Stay ahead of your competitors
Mobile apps are still very rare among the small business owners and this is the right time to take the initiative and stay ahead of your competitors. Believe me, get a dedicated mobile app designed and make it popular among the customers and in a very short period, you would start getting a number of inquiries and leads related to your business.